Direct download: Social_Lagniappe_EP2.mp4
Category:general -- posted at: 4:40am CDT

Interview on EPN

Bootstrapping Buzz Interview On ePodcast Network

Maria Elena Duron the chief engagement officer with Buzz to Bucks a word of mouth marketing firm joins Enterprise Radio.  She provides direct services and trains businesses on creating connections, conversation, community and commerce around their brand.

Listen to host Eric Dye & guest Maria Elena Duron discuss the following:

  • Can you really put a structure to word of mouth marketing – doesn’t it just happen?
  • What’s a quick way to remember the difference between niche and target market?
  • How can a small business owner truly harness the power of their personal brand?
  • You mentioned brandchat – tell us more about what that is?
  • Why did you start brandchat?
Direct download: EnterpriseRadio_MariaDuron.mp3
Category:Word of Mouth Marketing -- posted at: 3:34pm CDT

Interview with Sixieme Son

Bootstrapping Buzz Interview with Sixieme Son

Listen in as I interview Colleen Fahey, U.S. Managing Director of Sixieme Son, the largest audio branding agency in the world. She shared this: Audio branding brings life and continuity – so when you hear the brand, it sounds like the brand – making every touch point a relationship-builder.

We cover

  • How important is it for the sound brand to fit in with whatever visual branding already exists?
  • What are the top audio branding dos and don’ts? 
  • The top things marketers need to think about before creating an audio logo.
  • How do you scale audio branding for a small business?  Do you have any recommendations on ways a small brand can begin to craft an audio sound strategy or style guide?
  • In that same focus, what about an individual (personal brand) who is an executive or solo-entrepreneur?

Maria Elena Duron, is Editor-in-Chief of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Direct download: Maria_Coleen_fixed.mp3
Category:Word of Mouth Marketing -- posted at: 2:22am CDT

Interview With Grammarly

Bootstrapping Buzz Interview with Grammarly

Grammarly recently looked at some of the top brand battles of all-time to see if there was a correlation between the winners of famous "brand wars," and writing ability. They compiled Linkedin posts from each company (an average of 400 words per company), and asked their team of proofreaders to review each update for spelling, grammar, and punctuation errors. Here is what we learned:

  • Coke vs. Pepsi: Coke makes four times fewer writing mistakes on Linkedin than Pepsi.
  • Facebook vs. Google: Not only does Google dominate the Internet, but it also makes nearly four times fewer writing mistakes than Facebook on Linkedin.
  • Ford vs. GM: GM makes two-and-a-half times more writing errors than Ford.

What can we take away from this? Brand dominance can be a fickle thing. But, writing is often a good predictor of the top brands because it demonstrates professionalism, attention to detail, and credibility.

Maria Elena Duron, is Editor-in-Chief of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Direct download: Maria_Brad_revised_intro_FINAL.mp3
Category:Word of Mouth Marketing -- posted at: 1:54am CDT

Interview with Shane Boyd

Bootstrapping Buzz Interview: Interview with Shane Boyd

Communicate your personal brand with power and passion!

Shane Boyd interviews Maria Elena Duron.  You'll learn:

  • The 3 Things You Need to Do To Take Charge of Your Personal Brand
  • How to Communicate Your Personal Brand Professionally Online
  • 10 Things You Need to Do Everyday To Visually, Socially and Profitably Share Your Personal Brand.

Maria Elena Duron, is Editor-in-Chief of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Direct download: Maria_Duron_Interview.mp3
Category:Word of Mouth Marketing -- posted at: 2:22am CDT

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